About us Services Cases Pricing Blog Contact Get a quote →
RUEN
Email marketing for business: hands typing on a laptop keyboard
Demonstration example

An email series for an online school

The example shows a 7-email welcome series for an online design school. The series took a new subscriber from first acquaintance with the product to buying the course: welcome email, case study, webinar recording, social proof, offer, follow-up, final deadline.

Email marketingFunnelOnboardingOnline schoolConversion

Example emails from the series

✉️Demonstration exampleEmail 1 of 7 · Welcome
Subject lineYou're in! Here's where to start (it takes 2 minutes)
Hi! Glad to see you here — you've just taken the first step towards earning with design, even if right now that seems far away. Over the coming week I'll send a few more emails — I'll show a real case of a student with no art education, share a recording of a short review, and explain how the course works from the inside. I won't sell anything in this email — just one piece of advice that will save you time today: Don't start by buying paid programs and tool courses. Start with one simple layout in the free Figma — it takes 20 minutes and immediately shows whether you enjoy the process itself. Give it a try — and see you in the next email.
✉️Demonstration exampleEmail 5 of 7 · Offer
Subject lineOpening access to the course "Design Fundamentals from Scratch" (for those who've read this far)
This week we've looked at where the path into design begins, seen a real case study and review recordings — and if you've reached this email, you've already done more than 90% of those who just "want to try someday". The course "Design Fundamentals from Scratch" is 6 weeks of practice: from your first layout to a finished portfolio project, with a curator reviewing your work every week. Today and for the next 48 hours — a price for those who received this email: ₽14,900 (≈ $177) instead of ₽24,900 (≈ $295), plus a bonus — a portfolio template for freelance marketplaces. You can book a place with the button below — places in the cohort are limited, and enrolment closes as they fill up.

Results

Need a similar project?

Let's discuss the task and estimate timing and budget. Reply within 30 minutes.

Message our Telegram bot — instant reply
or leave a request via the form below — we reply within 30 minutes

What this example is

Email marketing works when each email solves one task and arrives at the right moment, not on a schedule. The example is a series for an online school: warm-up emails, a launch reminder, a win-back for those who didn't open.

Writing a single email to a client is also possible — for example, a reply to an enquiry or a cover note for an invoice. The work differs in volume but not in approach: first the goal of the email, then the text.