Updated: 20 September 2026
SEO promotion at OM-Digital starts with an audit: a technical review from 1,500 ₽ and 2 days, on-page optimisation from 3,000 ₽, keyword research from 1,000 ₽, monthly support from 5,000 ₽. The first shifts in Yandex and Google usually show in 2–3 months, a significant result in 4–6. No bought links or manipulation: only what the next update will not wipe out.
Step by step
What SEO promotion is and where it starts
Promotion is not “buy links and write twenty articles”. Most often a site loses traffic on what is already broken: pages closed from indexing, two pages competing for the same query, half the sections failing on a phone, and no landing pages at all for the main commercial queries. That is why every order starts with an audit — and only then comes the work.
On-page optimisation works with what already exists: page titles, descriptions, section structure, load speed, internal links. It adds no new pages, but explains to the search engine what each existing page is about — and that is why it usually delivers the first visible result earlier than off-page promotion.
The cost of SEO depends on the state of the site, not on the number of queries. If the structure is sensible and the copy is alive, there is less work — and we say so plainly. If pages compete with each other and the mobile layout falls apart, that has to be fixed first. The audit shows the scope of work before you pay for it.
What is included
1. Website SEO audit
We check in strict order — each item devalues the next: indexing (how many pages are in search and why the rest are excluded), mirrors and redirects, duplicate titles/H1 and canonicals, speed and Core Web Vitals on mobile, keywords and structure, backlink profile, penalties. The result is not a list of a hundred remarks but a plan: what to fix first, what second, what to leave alone.
2. On-page optimisation
Unique 50–60 character titles and 150–160 character descriptions on every page, one H1, a clean heading structure, human-readable URLs and breadcrumbs, schema.org markup (Organization, Service, FAQPage, BreadcrumbList, Article), internal links from articles to commercial pages, removal of orphans and duplicates, sitemap.xml and robots.txt.
3. Keywords and structure
We collect queries from Wordstat, Yandex Webmaster and Search Console, group them by intent and assign them to pages by the rule “one page = one cluster”: commercial queries go to landing pages with a price and a form, informational ones go to blog articles linking to the service. This stops pages competing with each other.
4. Speed and Core Web Vitals
The goal is LCP under 2.5 s, INP under 200 ms, CLS under 0.1 on mobile: preloading the hero image, WebP, explicit image dimensions, deferred scripts, fonts without a text “jump”. We measure with PageSpeed Insights and Yandex Webmaster’s site speed report — before and after.
5. GEO — visibility in AI answers
A task separate from classic SEO: getting into the 2–7 sources cited by Yandex’s Alice and neural search and Google’s AI overviews. For that, pages get a direct answer at the start of each block, facts and figures instead of generalities, clean headings and lists, an update date and structured data.
6. Ongoing support
Monthly: indexing and error monitoring in Yandex Webmaster and Search Console, a “visibility → search traffic → leads” report, new pages and articles for the demand we find, adjustments based on results. A month is not closed without a report on what was done and what of it had an effect.
Price list
“From” prices are for a typical site of up to 30 pages. We name the exact price after the audit or a short talk about the task — before the work starts.
| Service | What you get | Price |
|---|---|---|
| Website SEO audit (technical review) | a document with a prioritised plan: indexing, duplicates, speed, keywords, links | from 1,500 ₽ |
| Keyword research | queries with search volumes, grouped by page and intent | from 1,000 ₽ |
| Meta tags and sitemap setup | title, description, H1 for every page, sitemap.xml, robots.txt | from 800 ₽ |
| On-page SEO optimisation | on-page optimisation based on the audit: structure, copy, internal links, markup, speed | from 3,000 ₽ |
| Schema.org structured data | Organization, Service, FAQPage, BreadcrumbList, Article — validated with Yandex and Google tools | from 1,000 ₽ |
| SEO article for a query | 3,000–10,000 characters, structured for search and AI answers, linking to the service | from 300 ₽ |
| Monthly support | Webmaster and GSC monitoring, a report, new pages and fixes | from 5,000 ₽ |
How the work goes
- You send the site address and the goal: leads, calls, sales. Access to Yandex Webmaster and Search Console if you have it; if not, we help set it up.
- Within 2 days we do the audit and hand over a document with a plan and the exact price of the work. You can stop there and do it yourself — the plan is written for that.
- We carry out the plan: first what already gets in the way (indexing, duplicates, speed), then structure and keywords, then content.
- After a month — a report on the “visibility → traffic → leads” chain and the next step. We set expectations in advance: first shifts in 2–3 months, a significant result in 4–6, longer for a young domain.
What we do not do
We do not buy links on exchanges, do not manipulate behavioural signals, do not write “texts for keywords” and do not promise “top in a month” — that is either manipulation or deceit, and we sell neither. If the site needs a new landing page or a reworked structure rather than optimisation, we say so at the audit stage, not after three paid months.
FAQ
How much does SEO promotion cost?
An audit from 1,500 ₽, on-page optimisation from 3,000 ₽, support from 5,000 ₽ per month. The final price depends on the state of the site and the number of pages, not on the number of queries; we name it after the audit, before the work starts.
When will there be a result?
First shifts in positions and impressions in 2–3 months, significant traffic growth in 4–6 months. On-page optimisation takes effect sooner than off-page promotion; a young domain takes longer. A promise of “top in a month” is a reason for caution, not joy.
Can I order just the audit?
Yes, and it is the most common first order. The audit is a standalone document with a prioritised plan: what to fix first, why it costs traffic and what exactly to do. You can act on it yourself or hand it to any contractor.
How does SEO differ from paid ads?
Ads bring traffic immediately and stop with the budget. SEO takes months to gain momentum, but brings visitors without paying per click and keeps working after the work ends. Usually they are combined: ads cover demand now, SEO over the long run.
Do you need access to the site?
For the audit, no — the address is enough, plus read access to Yandex Webmaster and Search Console if available. For on-page optimisation, yes: access to the admin panel or FTP. All credentials stay yours and can be changed after the work.
Do you work with Tilda, WordPress, Bitrix sites?
Yes. On-page optimisation is possible on any platform; the only difference is the tools — settings in the admin panel on some, template edits on others. If the platform physically cannot fix a critical problem, we say so in the audit.
Let's start with an audit
Send the site address to the Telegram bot — within 2 days we hand over a document with a plan and the exact price.
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