An AI assistant for graphic designers: briefs, layout copy and change tracking
The layout and the visual decision stay yours. The assistant takes what eats the evening after work: the brief, client correspondence, the copy inside the layout, the list of changes and the technical spec for the printer.
What it does
- collects the client's brief, including the questions people usually forget to ask
- writes the copy for layouts — headlines, captions, calls to action
- prepares the rationale for presenting the concept to the client
- tracks the changes and versions of a layout
- prepares the technical specification for print or build
What it does not do
The limits are set in advance
- does not draw the designs in the designer's place
- does not choose the visual solution for you
How much time it frees up
By our reviews, a graphic designer spends roughly
10 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant takes on everything that stands between you and the work: correspondence, briefs, descriptions, the calendar. The creative part stays entirely yours — we do not attempt to substitute for it and do not believe it can be done.
How the assistant handles a designer's tasks
A brief with no holes in it
The client writes "we need a logo, something modern". The assistant asks them twelve questions from your list: where it will be used, which colours are off limits, who the competitors are, what should survive from the old style, who signs off. The answers land in one project card, and you open the layout already knowing which argument will not happen next week.
Copy inside the layout — headlines, captions, buttons
A client reads "lorem ipsum" placeholders literally. The assistant writes working copy for every block: a two-line headline, a photo caption, the call to action on the button, three tagline options in the tone from the brief. You pick one and drop it in instead of inventing wording at eleven at night.
A concept rationale for the presentation
The first showing decides more than the layout does. The assistant turns your notes into a one-page text: what the task was, why this form and colour, what it gives the brand, which options exist. The client gets the reasoning together with the picture, and "can we try another font" turns into "I see why this one".
A change list and versions that never get lost
Changes arrive as voice notes, chat messages and PDF comments. The assistant collects them into one numbered list with date and source, ticks off what is done and keeps the version number. When the client says "go back to how it was in version three", you know exactly what version three was.
A technical spec for print and build
The layout goes to the printer and the questions start: bleed, colour profile, fonts outlined. The assistant prepares a spec sheet from your template: format, bleed, resolution, profile, what is attached, what is needed from the printer. For web builds — the same data in a developer's terms: grid, spacing, sizes, button states.
What the dialogue looks like
You: New job — tea packaging, a series of four flavours. Collect the brief from the client, contact is on Telegram.
Assistant: Sent the client the packaging questions: formats, print run, colour limits, mandatory elements. They replied within the hour, the project card is filled in. Three points need your clarification — flagged them.
You: Good. The first option is ready, prepare the concept rationale and three tagline options for the front panel.
Assistant: One-page rationale is ready; taglines: short, figurative and one with a number. I will keep the client's changes in the project list — version 1 was logged today at 18:20.
What we need from you at the start
- Your brief questionnaire — or your last five briefs, from which the assistant will build one.
- Two or three examples of your concept rationales and spec sheets, to keep your tone and format.
- Rules for talking to clients: what to promise on deadlines, how many rounds of changes are included, how to answer "can you do it faster".
- The channels where changes arrive: Telegram, email, comments in Figma or PDF.
Implementation timeline
The first conversation — which projects are running now and what in them takes the most time. Setting up for your templates and brief questions — three to four days. A week of working in parallel: the assistant collects briefs and writes rationales, you correct the wording. From the second week there are usually one or two corrections per document.
Frequently asked questions
Will the assistant draw the layouts?
No. It works with text and correspondence, not with the canvas. Everything visual — form, colour, composition, type — stays with you; the assistant only explains your choice to the client in your own words.
No. It works with text and correspondence, not with the canvas. Everything visual — form, colour, composition, type — stays with you; the assistant only explains your choice to the client in your own words.
Will the client realise they are talking to an assistant?
The assistant writes on your behalf and in your tone, but at your choice it can introduce itself as the studio's helper. It does not settle contested or money questions — it passes them to you with a note.
The assistant writes on your behalf and in your tone, but at your choice it can introduce itself as the studio's helper. It does not settle contested or money questions — it passes them to you with a note.
Does it suit a freelancer without a studio?
Yes, that is the main scenario. The assistant works in a messenger and with files; no separate software is needed. For a studio with several designers a shared project list is set up.
Yes, that is the main scenario. The assistant works in a messenger and with files; no separate software is needed. For a studio with several designers a shared project list is set up.
What does it cost and what do I pay for later?
Task review and configuration of one assistant — from ₽12,000 (≈ $142), usually 5–7 days. Then support from ₽4,000 (≈ $47) a month if you need changes and new scenarios; without support the assistant keeps working.
Task review and configuration of one assistant — from ₽12,000 (≈ $142), usually 5–7 days. Then support from ₽4,000 (≈ $47) a month if you need changes and new scenarios; without support the assistant keeps working.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
Build an assistant like this
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