AI assistant for real estate agents: listings, initial correspondence and viewings without lost enquiries
Negotiations and deals are your territory. The assistant prepares listings for a property, answers buyers' first questions, screens out irrelevant enquiries, schedules viewings and keeps the deal documents in order.
What it does
- writes property descriptions for each portal separately
- answers buyers' first questions and filters out the ones going nowhere
- puts together a selection of properties matching the client's brief
- keeps the viewing calendar and reminds both sides
- assembles the list of documents for the deal and tracks what is missing
What it does not do
The limits are set in advance
- does not conduct viewings and does not negotiate on price
- does not give legal opinions on the transaction
How much time it frees up
By our reviews, an estate agent spends roughly
13 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant answers clients while your hands are busy — that is the whole point. It books, reminds and keeps each client's history, so what you see is a finished schedule rather than forty unread messages at the end of a shift.
How the assistant handles an agent's routine
A listing from photos and ten facts
You send the property photos and a short summary: floor area, floor, year built, condition, what is nearby. The assistant writes a listing for each platform by its rules and in your style: no clichés, with what a buyer looks for first. You edit a phrase or two and publish.
Initial correspondence and screening
After publication comes the flood: "still available?", "negotiable?", "mortgage?". The assistant replies from the property facts and your rules, asks qualifying questions — payment method, timing, for themselves or an investment — and brings you warm contacts with a completed card. To "negotiable?" it replies that this is discussed at the viewing.
Viewings that don't overlap
The assistant agrees the viewing time with the buyer and the owner, puts it in your calendar allowing for travel between properties, and reminds both sides two hours before. If the buyer cancels, it offers the slot to the next person on the list.
Deal documents under control
The list of documents for the specific type of deal, who must bring what and by when. The assistant tracks what has been received, reminds the parties about what is missing and prepares drafts of standard documents from your templates. Checking and signing are yours.
A report for the owner
How many views, calls, viewings, which objections come up most often. The assistant compiles a weekly report for the owner from its own data; you add the price recommendation.
What the dialogue looks like
Customer: Hello, is the flat on Gagarina still available? Is the price negotiable?
Assistant: Hello! Yes, it is available, viewings are taking place this week. The price is discussed at the viewing with the agent. Are you planning to buy in cash or with a mortgage, and in what timeframe?
Customer: The mortgage is approved, we want to close by the end of the month.
Assistant: Great, then the timing works. For a viewing there is Wednesday 18:30 and Saturday 12:00 — which suits you better? The agent will confirm and call you back.
What we need from you at the start
- Your properties in progress with the facts for each — a spreadsheet or cards.
- Reply rules: what to say about negotiation and documents, what not to discuss in messages.
- The listing and document templates you use, and the platforms' requirements.
- The calendar and viewing rules: duration, gaps between properties, who attends.
Implementation timeline
The review is one conversation. Setting up listings and correspondence takes three days. In the first week the assistant replies under your supervision and you see every message. From the second it works on its own; you receive only qualified contacts and questions outside the rules.
Frequently asked questions
Won't it quote a price below the one in the listing?
No. Any talk of lowering the price the assistant redirects to the viewing and to you. The terms of the deal are yours alone.
No. Any talk of lowering the price the assistant redirects to the viewing and to you. The terms of the deal are yours alone.
Platforms block accounts for identical listings.
Listings are written for each platform separately and from the facts of the specific property, not from a template — no duplicates result.
Listings are written for each platform separately and from the facts of the specific property, not from a template — no duplicates result.
I work at an agency, we have a CRM.
The assistant prepares contact and property cards in your CRM's format; if you wish, it enters them there itself on your instruction.
The assistant prepares contact and property cards in your CRM's format; if you wish, it enters them there itself on your instruction.
Rentals or sales?
Both. For rentals the assistant also manages the queue of viewing requests and checks that the tenant has sent the required documents.
Both. For rentals the assistant also manages the queue of viewing requests and checks that the tenant has sent the required documents.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
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