AI assistant for copywriters: structure, the first draft and headline variants
The author's voice and the facts stay with you. The assistant takes the blank page: a structure for the brief, a first draft that needs editing rather than rewriting, reworking for a format and a cliché check.
What it does
- builds the structure of a text around the task and the audience
- writes a draft you edit rather than rewrite
- reworks a text for a different format: a post, an email, a landing page
- offers headlines in sets rather than one on a hunch
- checks the text for clichés and bureaucratic phrasing
What it does not do
The limits are set in advance
- does not replace your tone: the author's voice stays yours
- does not check facts in your place
How much time it frees up
By our reviews, a copywriter spends roughly
14 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant is tuned to your tone of voice and your product range: it writes for a specific product, platform and audience rather than in general. For the first week you will be editing its texts; after that the edits become noticeably fewer.
How the assistant handles a copywriter's tasks
A structure for the brief and the audience
A brief from the client: product, audience, goal. The assistant proposes two or three structures: where to start, which blocks, what to prove, where the call to action goes. You pick one or combine — and write on a skeleton instead of staring at an empty document.
A first draft that gets edited, not rewritten
On the chosen structure the assistant writes a draft in your tone, from the examples of your texts uploaded at the start. The draft is material for editing: you sharpen, cut, put your own intonation in. Our clients' experience: editing a draft takes a third of the time of writing from scratch.
One text — five formats
The landing page is ready; now you need a post, an email, a marketplace description and a short video script. The assistant rewrites for each format by the platform's rules — length, structure, call to action — rather than trimming the original. You adjust for the platform and deliver.
Headline variants, not one and hope
The assistant gives ten headlines of different types — question, number, benefit, contrast, direct — marked with which audience each is stronger for. You pick two or three to test.
A cliché and officialese check
The assistant runs the finished text against your stop-word list and common clichés: "dynamically developing", "individual approach", "carry out activities". It returns a list with replacements. Facts, numbers and quotes it does not check — that stays with you.
What the dialogue looks like
You: Brief: a landing page for a stretching studio, audience — women 30–45, goal — booking a trial class. Tone as in my texts for Balance. A structure and a draft.
Assistant: Three structures: from the pain (back after the office), from the result (splits in 3 months — marked "needs the studio's confirmation") and from doubts ("I'm not flexible — can I"). I recommend the third for this audience. The draft on it — 480 words, ready.
You: Taking the third. Give me ten headlines, without the word "unique".
Assistant: Ten headlines in the file, not a single "unique". Marked two that are worth testing.
What we need from you at the start
- Five to seven of your texts you are happy with — the assistant takes the tone from them.
- A list of stop words and clichés you do not use.
- The formats you work with most: landing page, post, email, listing, script.
- The rule on facts: what the assistant must mark "check" and what is banned without a source.
Implementation timeline
The first conversation — which texts you write and where you lose the most time. Setup for tone and formats — three to four days. The first week you compare drafts with your own texts and edit; from the second the divergence becomes noticeably smaller.
Frequently asked questions
Won't the texts become the same as everyone else's?
The assistant takes the tone from your texts, not from a generic template, and the draft is material for your editing. The author's voice stays yours: the assistant removes the blank page, it does not replace you.
The assistant takes the tone from your texts, not from a generic template, and the draft is material for your editing. The author's voice stays yours: the assistant removes the blank page, it does not replace you.
Does it check facts?
No. Numbers, names, quotes and the client's promises it marks "check" when it has no source, and it never makes things up. Checking is yours.
No. Numbers, names, quotes and the client's promises it marks "check" when it has no source, and it never makes things up. Checking is yours.
What about uniqueness?
The draft is written for the specific brief and your examples, not assembled from other people's texts. Running the finished text through a plagiarism checker before delivery is the usual practice, which the assistant does not cancel.
The draft is written for the specific brief and your examples, not assembled from other people's texts. Running the finished text through a plagiarism checker before delivery is the usual practice, which the assistant does not cancel.
How much does it cost?
Task analysis and setup — from 12,000 ₽, 5–7 days. An extra scenario — from 3,000 ₽, support — from 4,000 ₽ a month, optional.
Task analysis and setup — from 12,000 ₽, 5–7 days. An extra scenario — from 3,000 ₽, support — from 4,000 ₽ a month, optional.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
Build an assistant like this
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