An AI assistant for paid-ads specialists: ad copy, reports and campaign summaries without late-night spreadsheets
Strategy, bids and decisions are yours. The assistant builds ad variants from your hypotheses, merges statistics from the ad accounts into one report, prepares weekly client summaries and keeps an eye on moderation and budgets.
What it does
- prepares variants of ad copy for each segment
- brings campaign statistics into one comparable table
- writes up the hypotheses for the next test
- prepares the client report in plain language
- keeps a register of combinations: audience, creative, result
What it does not do
The limits are set in advance
- does not manage bids and budgets on its own
- does not launch campaigns without your confirmation
How much time it frees up
By our reviews, a paid ads specialist spends roughly
12 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant is tuned to your tone of voice and your product range: it writes for a specific product, platform and audience rather than in general. For the first week you will be editing its texts; after that the edits become noticeably fewer.
How the assistant handles a paid-ads specialist's routine
Twenty text variants for one hypothesis
You decide to test the offer "first consultation free" on three audiences. The assistant builds headline and copy variants for each by your rules: length, prohibited wording, a mandatory call to action. It produces a table, you mark what to launch. Creatives and strategy are yours; going through the wordings is its job.
One report instead of four ad accounts
Campaigns run in several systems, each with its own exports. The assistant merges them into a single report in your structure: spend, impressions, clicks, leads, cost per lead by campaign and audience, change against last week. It flags where the cost per lead has risen above the threshold — so you look there first.
A client summary you are not embarrassed to send
The client needs a weekly summary in plain language: what was done, what worked, what is next. The assistant compiles it from the report and your notes in your template; you edit the conclusions and send. Three hours of your Sunday stay yours.
Moderation, budgets and things that "suddenly stopped"
An ad was rejected, a campaign's budget ran out at lunchtime, the daily limit was exceeded. The assistant checks statuses on a schedule and tells you straight away, not when the client asks why there are no leads. It explains the reason for the rejection and suggests what to reword.
Records of hypotheses and results
Three months later nobody remembers whether the instalment offer was already tested. The assistant keeps a hypothesis log: what was launched, to whom, what came of it, what was decided. Before a new campaign starts it shows what has already been tried on this topic.
What the dialogue looks like
You: Client Dental Clinic on Lenina, hypothesis — "free consultation + X-ray", audiences: parents 30–45, adults 45+, retargeting of site visitors. 5 text variants each, 90-character limit.
Assistant: Built 15 variants in a table: for parents — emphasis on children's appointments and no pain, for 45+ — on gentle care and booking without queues, for retargeting — a reminder about the open consultation. All within 90 characters, without the word "treatment" as moderation requires. Marked three variants closest to your past best by CTR.
You: Launching 2, 7 and 12. Client report — on Fridays.
Assistant: Logged in the hypothesis journal: "consultation + X-ray", started today, variants 2/7/12. Client summary scheduled for Friday 17:00, template — your standard one.
What we need from you at the start
- Your copy rules: length, tone, prohibited words, what moderation requires in your niche.
- The report structure you and your clients are used to — one filled-in example.
- Exports from the ad accounts as they are; access to the accounts themselves is not needed.
- The thresholds at which you must be alerted: cost per lead, remaining budget, deviations.
Implementation timeline
The review is one conversation. Setting up reports and templates takes three days. In the first week the assistant compiles the report and summary alongside yours and you check the numbers. From the second week it does this itself and you review the conclusions. One and a half to two weeks in total.
Frequently asked questions
Won't it go into the ad account and change bids?
No. The assistant has no access to campaign management. It works with exports, copy and statuses; any change in the ad account is made by you.
No. The assistant has no access to campaign management. It works with exports, copy and statuses; any change in the ad account is made by you.
I have ten clients, each with their own report format.
We set up a template for each — that is done once. After that the assistant compiles ten summaries as quickly as one.
We set up a template for each — that is done once. After that the assistant compiles ten summaries as quickly as one.
Will the ad copy be generic?
The variants are built for your hypothesis, audience and rules, not from generic blanks. The final choice is still yours: the assistant gives you the range, not a ready decision.
The variants are built for your hypothesis, audience and rules, not from generic blanks. The final choice is still yours: the assistant gives you the range, not a ready decision.
Will it work for an agency?
Yes. In an agency the assistant keeps the hypothesis log and reports across all projects, while the specialists focus on strategy. It is one of the most common configurations.
Yes. In an agency the assistant keeps the hypothesis log and reports across all projects, while the specialists focus on strategy. It is one of the most common configurations.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
Build an assistant like this
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