AI assistant for marketers: a content plan, channel-specific drafts and a campaign summary
Strategy and budget stay with you. The assistant takes the preparation: a monthly content plan, drafts for each channel, metrics merged into one report and customer objections pulled out of chats.
What it does
- prepares a month's content plan around your lines of business
- drafts copy for each channel separately
- consolidates campaign metrics into a single report
- collects and organises customer feedback and objections
- prepares product descriptions and offers by segment
What it does not do
The limits are set in advance
- does not control the advertising budget
- does not decide which strategy to take
How much time it frees up
By our reviews, a marketer spends roughly
16 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant is tuned to your tone of voice and your product range: it writes for a specific product, platform and audience rather than in general. For the first week you will be editing its texts; after that the edits become noticeably fewer.
How the assistant handles a marketer's tasks
A monthly content plan for your lines
You set the lines, promotions and dates. The assistant builds the plan: for each channel — topics, formats, publication dates, which product the post leads to. The plan arrives as a table where you can see that one week has three posts about one product and none about the promotion — and fix it before the texts are written.
Drafts for each channel separately
One idea — five formats: a VK post, a Telegram channel message, a newsletter email, a marketplace listing, an ad text. The assistant writes drafts in your tone for each channel rather than copying one text five times. You edit the wording and publish yourself.
Campaigns merged into one report
Data from the ad account, Metrica and CRM lives in three windows. You export the tables — the assistant merges them into one report: spend, clicks, leads, cost per lead by channel, change against the previous period, three lines of conclusions on what dropped. The report is ready on Monday morning, not by Wednesday.
Customer objections from chats
Managers forward you the conversations where the customer did not buy. The assistant goes through the chats and builds a list of objections with frequencies: "expensive", "too long", "didn't understand what's included". That list becomes content topics and offer fixes — based on data, not on gut feeling.
Offers and descriptions per segment
One product — different buyers. The assistant prepares description and offer variants for each segment in your structure: pain, benefit, proof, call to action — and flags which promises need numbers to back them before publishing.
What the dialogue looks like
You: October: two lines — turnkey websites and Telegram bots, a promotion on bots until the 15th. Channels: VK, Telegram, a newsletter once a week.
Assistant: Plan for 4 weeks: 12 VK posts, 8 Telegram posts, 4 emails. The promotion sits in the first two weeks across all channels, then cases and objection answers. The table is sent; the first week's drafts are ready for review.
You: Redo the first week's email shorter, under 120 words.
Assistant: Rewritten: 108 words, one call to action, a link to the bots page. The other drafts of the week are unchanged and await your review.
What we need from you at the start
- The product line with prices and who buys — briefly, per product.
- Examples of texts that worked and of what you dislike — that is how the assistant adjusts to the tone.
- Exports from the ad account and analytics — as tables; access to the accounts themselves is not needed.
- Which promises are banned in texts: result guarantees, competitor comparisons, numbers without a source.
Implementation timeline
The first conversation — which channels you run and how much time goes on texts and reports. Setup for tone and products — four to five days. The first week you edit every draft, the second — every third, after that corrections become occasional.
Frequently asked questions
Does the assistant publish posts itself?
No. It prepares the drafts and the plan; publishing is done by you or your SMM specialist — so you control what goes out under the brand. Auto-posting can be added separately if you decide.
No. It prepares the drafts and the plan; publishing is done by you or your SMM specialist — so you control what goes out under the brand. Auto-posting can be added separately if you decide.
Will it replace the analyst?
No. The assistant merges data and highlights deviations, while interpreting and making budget decisions is up to you. It speeds up preparing the report, not reading it.
No. The assistant merges data and highlights deviations, while interpreting and making budget decisions is up to you. It speeds up preparing the report, not reading it.
How does it keep our tone?
At the start you provide examples of texts you consider right and ones you dislike. The first week you edit its drafts — it learns from those edits. After that there is little divergence.
At the start you provide examples of texts you consider right and ones you dislike. The first week you edit its drafts — it learns from those edits. After that there is little divergence.
How much does it cost?
Task analysis and setup — from 12,000 ₽, 5–7 days. An extra scenario beyond the basic five — from 3,000 ₽, support — from 4,000 ₽ a month, optional.
Task analysis and setup — from 12,000 ₽, 5–7 days. An extra scenario beyond the basic five — from 3,000 ₽, support — from 4,000 ₽ a month, optional.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
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