An AI assistant for social media managers: platform-specific posts, a content plan and replies to followers
Strategy, visuals and a feel for the audience stay with you. The assistant takes the flow: five versions of one post for five platforms, a month's editorial grid, replies to comments and direct messages, a report with conclusions.
What it does
- writes posts in each platform's own register rather than one text for all of them
- prepares recurring formats and a publishing plan a month ahead
- answers comments and routine questions in direct messages
- gathers content ideas from followers' questions
- prepares a reach and engagement report with conclusions
What it does not do
The limits are set in advance
- does not run your accounts unsupervised: you approve every post
- does not handle unhappy customers in your place
How much time it frees up
By our reviews, a social media manager spends roughly
15 hours a week on the routine listed above — more than a third of the working week. The assistant does not take all of it: some tasks you will still be checking. But checking something finished is faster than doing it from scratch, and the gain lies in exactly that difference.
How it works
The assistant is tuned to your tone of voice and your product range: it writes for a specific product, platform and audience rather than in general. For the first week you will be editing its texts; after that the edits become noticeably fewer.
How the assistant handles a social media manager's tasks
Five posts from one idea — one per platform
One text for every platform reads as copy-paste, and the algorithms see it too. The assistant takes your idea or bullet points and writes separately: a short Telegram post with one thought, a longer VK post in paragraphs, a Zen article with subheadings, a carousel caption, a 30-second script for vertical video. In the project's voice, with each platform's formatting and hashtags.
Recurring formats and a month's publishing plan
The assistant builds the grid: which formats to alternate, how many selling posts per useful ones, where case studies and reviews go, where the holidays and industry events are. For every day — a topic and a format, not "think of something". The plan lives in a spreadsheet or a calendar the client can see.
Comments and direct messages — on time and in the brand's tone
"How much", "do you deliver", "is there one in black?" — the assistant answers within minutes from the project's knowledge base, in the same tone as the posts. Negativity, complaints and anything needing a decision it does not discuss — it passes to you with the message text and the conversation history so you answer once and to the point.
Ideas from followers' questions
Every question in the comments is a post topic the audience has already asked for. The assistant collects the week's questions, groups them and proposes five topics with a ready first paragraph. The content plan stops depending on inspiration on Monday morning.
A reach and engagement report with conclusions
The client needs not screenshots of statistics but an answer to "what works". The assistant collects the numbers by platform for the period, compares with the previous one, finds the best and worst posts by format and topic and writes the conclusions: what to reinforce, what to drop, what to try. In your report template, in an hour instead of an evening.
What the dialogue looks like
You: Project "Coffee by the Park": new seasonal drink, pumpkin latte. I need posts for Telegram, VK and Zen plus a script for a short video.
Assistant: Done: Telegram — four lines with a call to try it before the end of October; VK — a post with the recipe story and the price; Zen — an article "5 autumn drinks made differently"; a 25-second video script shot by shot. Hashtags chosen for each platform.
You: Good. What did people ask in the comments this week?
Assistant: 17 questions in three groups: lactose-free milk (6), weekend hours (5), dogs allowed (4). I suggest three answer posts — first paragraphs attached. The September report across three platforms will be ready by Friday.
What we need from you at the start
- A project description and tone of voice: how the brand speaks, which words are banned, which phrases it likes.
- The project's ten best posts — the assistant learns the voice from them, not from general rules.
- A base of answers to routine questions: prices, delivery, hours, guarantees — or links to where they live.
- The report template you give the client and access to the platforms' statistics.
Implementation timeline
The first conversation — how many projects you run and what share of the week goes on texts and replies. Setting up for one project's tone and platforms — three to four days. A week of working in parallel: the assistant writes and replies, you edit. Usually from the second week edits are one or two per post, and a new project is set up in a day.
Frequently asked questions
Does the assistant publish by itself?
No. It prepares the texts and slots them into the plan; you or the client approve publication. Auto-posting is possible at your decision and only from an approved plan.
No. It prepares the texts and slots them into the plan; you or the client approve publication. Auto-posting is possible at your decision and only from an approved plan.
Will the texts read as "written by AI"?
The assistant learns from your project's posts and writes in its voice, with a check for clichés and the brand's banned words. The final say is yours: one look before publishing stays in the process.
The assistant learns from your project's posts and writes in its voice, with a check for clichés and the brand's banned words. The final say is yours: one look before publishing stays in the process.
How many projects can one assistant handle?
Usually three to five at a normal load — each project has its own knowledge base and tone. With more projects we set up a second assistant: they never mix projects.
Usually three to five at a normal load — each project has its own knowledge base and tone. With more projects we set up a second assistant: they never mix projects.
What does it cost and what do I pay for later?
Task review and configuration of one assistant — from ₽12,000 (≈ $142), usually 5–7 days. Then support from ₽4,000 (≈ $47) a month if you need changes and new scenarios; without support the assistant keeps working.
Task review and configuration of one assistant — from ₽12,000 (≈ $142), usually 5–7 days. Then support from ₽4,000 (≈ $47) a month if you need changes and new scenarios; without support the assistant keeps working.
What it costs
Task review and configuration of one assistantfrom ₽12,000 (≈ $142)
An extra task beyond the basic fivefrom ₽3,000 (≈ $36)
Training for you or a member of stafffrom ₽5,000 (≈ $59)
Support and adjustments, per monthfrom ₽4,000 (≈ $47)
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